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Marketing Analytics Manager

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Marketing Analytics Manager

  • Location:

    London

  • Sector:

    Data, Analytics & Insights

  • Job type:

    Permanent

  • Salary:

    £50000 - £65000 per annum

  • Contact:

    Callum Brankley

  • Contact email:

    CBrankley@mcgregor-boyall.com

  • Job ref:

    BBBH153733_1640275819

  • Published:

    about 1 month ago

  • Expiry date:

    2022-01-22

  • Startdate:

    ASAP

A Leading Global Banking Group are looking to hire a Marketing Analytics Manager on a permanent basis. As Marketing Analytics Manager, you will operate at board and strategic level and have a pivotal role in the media and marketing optimisation of the company, utilising key skills such as time series econometrix, budget optimisation and mix market modelling.

Key Responsibilities:

  • Working with a variety of data sources such as media consumption data, new product opening / application data and brand perception data to arrive at practical recommendations.
  • Working on a portfolio of projects centred around understanding and optimising the performance of the groups media and marketing activity with a primary focus on above-the-line (broadcast) channels.
  • Continue to build the Banking Group's capability in hollisitic measurment framework by understanding the impact marketing has on brands and how this generates value for the Group.

The Ideal Candidate:

  • Experience in Media & Marketing Optimisation.
  • An understanding of time series econometric, buget optimisation and mix market modelling.
  • A good level of understanding languages like: Python, R and SQL
  • A passion for data and analytics.
  • A strong grounding in a range of different statistical modelling techniques and an ability to look across multiple data sources.

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.