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CRM Team Lead

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CRM Team Lead

  • Location:


  • Sector:

    Digital Marketing

  • Job type:


  • Salary:

    £30000.00 - £36000.00 per annum

  • Contact:

    Callum Brankley

  • Contact email:

  • Job ref:


  • Published:

    24 days ago

  • Expiry date:


  • Startdate:


JR557 - CRM Team Leader - Sports Betting & Online Gambling - Manchester - Permanent - £30k - £36k + bonus/benefits

Our client is a large online gaming firm who are looking for a CRM Team Lead to join the business.
The post holder will lead a small team and work closely with the wider CRM function to develop and implement the strategy for Sports Betting & Online Gambling. You will be tasked to improve future campaigns, maximising performance, upsell and cross sell opportunities. Responsible for owning communications within department, optimising/creating email, text, push messaging. A strong understanding of customer segmentation and personalisation. Importantly, you will need to hold strong analytics experience and be comfortable reporting to key stakeholders across the business.

To be considered:

  • Experience working in a digital marketing capacity with a focus on CRM, Email Marketing
  • Open to sector, B2C essential, but a keen interest in the Sports & Gambling space
  • Team management experience, led a small team or ability to lead, train and mentor individuals
  • Campaign management
  • Customer segmentation
  • Personalisation
  • Optimising/creating email, text, push messaging
  • Strong analytics experience

McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.