£30000.00 - £36000.00 per annum
24 days ago
JR557 - CRM Team Leader - Sports Betting & Online Gambling - Manchester - Permanent - £30k - £36k + bonus/benefits
Our client is a large online gaming firm who are looking for a CRM Team Lead to join the business.
The post holder will lead a small team and work closely with the wider CRM function to develop and implement the strategy for Sports Betting & Online Gambling. You will be tasked to improve future campaigns, maximising performance, upsell and cross sell opportunities. Responsible for owning communications within department, optimising/creating email, text, push messaging. A strong understanding of customer segmentation and personalisation. Importantly, you will need to hold strong analytics experience and be comfortable reporting to key stakeholders across the business.
To be considered:
- Experience working in a digital marketing capacity with a focus on CRM, Email Marketing
- Open to sector, B2C essential, but a keen interest in the Sports & Gambling space
- Team management experience, led a small team or ability to lead, train and mentor individuals
- Campaign management
- Customer segmentation
- Optimising/creating email, text, push messaging
- Strong analytics experience
McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.