Marketers are increasingly being asked to do more with less. As a result, automating repetitive tasks, such as email marketing and social media posting, is vital to maintain an efficient strategy. Not only can automation streamline operations but using the right technology can enhance customer experience through personalisation.
In this work you will learn:
The benefits of marketing automation
5 steps to setting up a marketing automation campaign
Types of marketing automation campaigns
How to measure your marketing automation campaigns
Learn from examples of successful marketing automation campaigns
The workshop will provide a solid background to marketing automation and step-by-step instructions on how to get started. As such, it is aimed at automation beginners who are keen to learn more about the subject and what tools are available.
The webinar is hosted by the General Assembly in London (but will take place online) and led by Dutch entrepreneur and award winning marketer, Daniel Heerkens (Regional Managing Director, 2Stallions) The session runs from 10 am - 12.30 pm. Tickets cost £35 and are available here. Please check the booking page for more information and for preparation instructions to help you make the most of the session.