Banner Default Image

Online Conference: Data Analytics — Tools & Methodologies

Online Conference: Data Analytics — Tools & Methodologies

Thursday, 15 October 2020 01:30 PM - Thursday, 15 October 2020 04:30 PM
Mrs Conferences

​This half-day online conference is a masterclass in applying data science methodologies to market research. Attend to hear real-world case studies and skill development sessions designed to enhance your knowledge of tools and methodologies for mining, analysing and presenting data insights.

Over the course of the afternoon, you’ll hear from industry experts including RBS, Sainsbury, the Swiss Ice Hockey Federation, Harman International, Community Data Cooperative and more. The current line-up of sessions is as follows:

  • Swiss Ice Hockey Federation case study: leveraging social data for nuanced engagement with audiences

  • RBS case study: testing predictive analytics as an alternative measure to NPS

  • Content & communities: understanding the key drivers of opinion in the new world

  • Combining structured survey data, with unstructured social media

  • Sainsbury’s case study: maximising stakeholder engagement with data insights

  • Has 2020 accelerated an evolution in segmentation?

  • Community AI: pioneering work in a growth sector

  • Measuring brand love: combining psychological analytics with NLP

Attendance is £165 for MRS members and company partners, £195 for non-members. It’s not cheap but offers top-quality content from industry leaders.