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FS Martech 2021

FS Martech 2021

Wednesday, 21 April 2021 09:00 AM - Wednesday, 21 April 2021 12:00 PM
Mar Tech

Martech now takes up a hefty portion of a company’s marketing budget and most marketers have a martech stack they just could not do without. Technology in marketing is everywhere, so whether you’re an experienced martech user or are just dipping your toe in the martech waters, why not find out more from expert marketing software and technology providers? This half day conference will discuss the latest trends, hot topics, challenges and case studies relevant to the industry.

The agenda:

  • Keynote presentation — Raj Kumar (Brand and Reputation Director, Aviva)

  • Martech to match your business strategy

  • Encouraging Trust in Martech

  • AI: CX and beyond

  • Reducing uncertainty: The power of experimentation in financial services

  • Panel Discussion: Focusing on Organisational Change with a Martech Lens

This is a half day conference running from 9 am–12.30 pm. There will also be opening and closing remarks from David Cowan (Managing Director, The Financial Services Forum) and a networking session.

Members of the Financial Services Forum simply have to register. Tickets for non-members are £250 (+VAT) and are available here. For more detail about the sessions on offer, click here.