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Digital Marketing: Key Metrics

Digital Marketing: Key Metrics

Friday, 5 March 2021 02:00 PM - Friday, 5 March 2021 05:00 PM
Online
Digital Marketing

In the wake of COVID-19, customers are spending much of their time online. So Digital marketing is more important than ever to reach users. But how can you stand out from this increasingly crowded marketplace?

In the haste to use digital marketing, many overlook the importance of metrics. In the words of business management guru, Peter Drucker, ‘you can’t manage what you can’t measure.’ Digital marketing metrics such as brand awareness, online conversion rates and returning visitors are crucial to keeping your efforts accountable and learning how to improve.

If you want to learn more about the key digital marketing metrics, why not join this stimulating three-hour webinar? You will learn which metrics are right for your business and how to use a data-driven approach to digital marketing.

In this webinar you will learn:

  • How to apply a measurement planning approach for your business

  • The role of data, metrics and KPI’s in digital marketing

  • The difference between vanity, leading, diagnostic and business performance metrics

  • The basics of the following metrics: CPC, CPM, CPA, CTR , ROI, LTV

  • How to use metrics to tell a ‘story’

How to attend?

This webinar is hosted by General Assembly. To attend, simply add your £55 ticket to the basket and checkout. More information and checkout are available here.