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Artificial Intelligence in Marketing

Artificial Intelligence in Marketing

Tuesday, 7 July 2020 11:00 AM - Tuesday, 7 July 2020 12:00 PM
Online
Ai Marketing Main

Digital transformation is changing the way consumers and organisations interact. Many marketers have already recognised the changing landscape, and know AI is fast becoming an essential marketing tool.

Jaywing are offering an online masterclass examining all things AI in marketing. Via panel discussion, speakers will focus on how to separate AI fact from fiction, how to future-proof your marketing and how to make the most of your existing channels.

The session will cover:

The basics of AI: what is AI and how can it provide you with a competitive advantage?

Real-world AI applications: what are the common applications of AI and how can they be translated to the marketing world?

AI optimised customer experience & conversion: how can AI be used throughout the customer journey – from awareness through to conversion, loyalty, and retention?

Introducing Jaywing’s AI-driven predictive modelling suite Archetype: discover AI-powered technology to enhance your marketing strategy.

How you can make AI work for you: practical advice for getting started.