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Applying AI & machine learning to media, advertising & entertainment

Applying AI & machine learning to media, advertising & entertainment

Tuesday, 4 May 2021 09:00 AM - Wednesday, 5 May 2021 05:00 PM
Data Science Salon

AI and machine learning are hot topics in the marketing world. The Data Science Salon provides cutting edge insight by bringing together data science experts across media, advertising and entertainment industries. You will learn about best practices in your field, hear real-world case studies and discover new solutions to apply in your work. Come to the Data Science Salon to learn about topics such as cloud automation, data governance, enhancing the viewer experience, content personalisation and more.

The agenda includes:

  • One Ad Doesn’t Fit All: Targeting the Right Audience by Estimating Heterogeneous Treatment Effects - Kenny Wei-Chih Chen (Data Scientist, TikTok).

  • Empowering Organization Through Analytical Insights - Katerina Iliakopoulou (Lead Software Engineer, The New York Times)

  • Beyond A/B Testing: Reimaging scalable causal inference framework at Disney – Harris Liu (Manager, Data Science & Analytics, Disney Streaming Services)

  • The Intuition behind Machine Learning in Marketing - Mario A. Vinasco (Director BI and Analytics, Credit Sesame)

There are also some scheduled coffee breaks for networking and even some guided meditation to help keep you focused throughout the day.

Free tickets are available, but your access will be limited to the sponsored sessions only. For full access to over twenty sessions and one month of access to the DSS Insider, tickets are $69. To register, click here.